Sales, Distribution & Supply Chains In Africa
Through our export marketing, sales agency and trade distribution services, Africa Import Export work with individuals, business entrepreneurs, SMEs and trading companies to increase brand awareness, grow market share and improve sales and profits by exporting to West African markets.
We will work hand in hand with your company to introduce or grow your business in Benin, Burkina Faso, Cameroon, Cape Verde, Equatorial Guinea, Gambia, Ghana, Gabon, Guinea Bissau, Guinea Conakry, Ivory Coast, Liberia, Nigeria, Senegal, Sierra Leone and Togo.
We aim to answer the questions, and solve the problems that you may encounter to give your company the confidence to invest and expand successfully within the West African sub region.
Having made as reliable an assessment as possible of the suitability of your product, goods or service to the markets in West Africa then comes the decision as to exactly how marketing will take place. The range of possible options include: website design, pay per click and organic lead generation, email marketing, sales agents, distributors, selling direct, collaborative projects and trade shows, all of which we briefly consider below.
Website & Social Media Export Marketing
We provide the professional online marketing input, research, reporting and advice to ensure that the online export marketing campaign is a success and that risks are kept to a minimum. We also provide full supervision, reporting and accountability during the implementation of any particular export marketing website or social media project.
We can offer you advice on all aspects of online export marketing that builds your brand, generates more quality leads that lead to more sales in your targeted niches in West African markets. We look forward to discussing how we can work with you.
Recruiting & Employing Sales Agents
Sales agents acting on the exporter’s behalf will usually visit potential customers for the purpose of taking orders, and will normally command commission to the tune of 10 per cent the cost of goods exported. The exporter subsequently despatches goods and forwards invoices direct to customers.
The main problem confronting the exporter is that of locating professional and reliable sales agents to act on their behalf.
Appointing Sales & Trade Distributors
Distributors undertake services very much akin to those carried out by sales agents, and might additionally maintain stocks of the exporter’s goods. Distributors might sell products through their own already established chains of sales agents and distributors. All goods and services are sent direct to the main distributor.
Setting Up Collaborative Projects & Joint Ventures
Collaboration finds companies in different countries carrying out certain services and providing facilities for exporters abroad, in return for reciprocal representation of their goods and services in other countries.
Trade Shows, Exhibitions & Conferences
One other method of selling direct involves attendance at Trade Shows, Exhibitions & Conferences in the country to which the businessman intends to export. Orders originate by direct approach from customers. Follow up sales and repeat custom usually comes from regular attendance at trade shows.
Even small businesses operating on an international basis should consider taking a stall at any of the many international trade shows held in Africa and abroad. For many exporters it is from attendance at trade shows that the vast majority of business originates.
Import Export Sales & Trade Leads
We provide the professional input, research, reporting and advice to ensure that the investor is fully aware of the risks and that those risks are kept to a minimum. We also provide full supervision, reporting and accountability during the implementation of any particular project.
Do you have any questions about our importing, exporting, shipping and distribution services to and from West Africa? Then please contact us directly
Starting Or Developing A Business in Africa?
We advise international buyers, sellers, importers and exporters on the best bank instruments and payment terms for the profitable export, import, marketing, sales and distribution of products and goods in West Africa.
Please contact us for a no obligation discussion regarding starting, set up or develop an import export business or to discuss trade investment opportunities in West Africa.