Cadburys Bournvita Ballet Advertising Campaign
The new Cadburys Bournvita advertising campaign launching in Nigeriarecognises the boom in interest in classical ballet across West Africa.
However this campaign shows the struggles of a young boy as he follows his dream to become a ballet dancer. The love of his Mother and a warm cup of Bourvita gives him the strength to persevere and eventually succeed.
The boy is played by Brian Otegbola who is the son of Lovette Otegbola, the founder and driving force of Lovette’s BITS Dance Company based in Lagos. @LovettesBits
Its a great day for ballet in West Africa, for boys ballet, for black ballet and for ballet outreach projects all over the world.