What Are The Best African Markets To Invest In?

There are too few places where entrepreneurs and businesses with ideas and an appetite for risk can bring value and find long-term growth if they are persistent, creative and determined.

Africa is seeing a returning diaspora that recognizes the potential and opportunities in their own countries. This population supports local economic growth with their skills and talent, by acting as “first movers”, investing back in their communities.

At the same time, African countries are beginning to place bets on non-commodity areas where they can be competitive. And they are packaging themselves to appeal to a broader set of investors.

Solar, Hydro & Bio Renewable Energy Investments In Africa

In energy, technology, supply chain design and other areas, Africa has the ability to look at what works elsewhere then fashion its own answers.

It can openly embrace renewable energy technology and the latest innovative  development  ideas, with no historical imprint from which to break free.

It can develop flexible fuel grids that generate power with a mix of abundant wind, solar, hydro and bio energy, alongside conventional fuels such as oil and gas, which are also abundant.

Nowhere on Earth is there as much unused or poorly used arable land, so look for big agricultural breakthroughs and productivity gains in food production in Africa.

African economies are finally beginning to diversify beyond commodities, though this is still in the early stages.

Africa is seeing a returning diaspora that recognizes the potential and opportunities in their own countries. This population supports local economic growth with their skills and talent, by acting as “first movers”, investing back in their communities.

Solar, Hydro & Bio Renewable Energy Investments In Africa

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Retail, Lifestyle & Fashion Investments In Africa

With the growth of Africa’s middle class, we’re seeing development of new expectations. Educated, urban professionals are young, brand-aware and sophisticated in terms of their consumption.

The Mckinsey Global Institute is forecasting 35 million households to be earning more than $7500 a year by 2030, greatly expanding the middle-income bracket. This provides great promise for merchants looking to enter the market and appeal to a broader segment.

Retailers and consumer brands want to anticipate and drive buying preferences in fashion, home and lifestyle products, but they know they need international standard supply chains if they are to meet demand.

The largest economic forces in Africa are small to medium enterprises, working to meet this new demand and competing with global brands.

 

Internet, Mobile, ICT, IT & Tech Investments In Africa

Africa is witnessing an information technology (IT) or digital revolution that is transforming traditional ways of business and service delivery. IT is becoming a leading enabler in the new economy and through content and distribution it is bringing about efficiency, productivity and employment in Africa. It is transforming social service delivery in health, education, culture and environmental management.

Web and internet-based exchange of information is fast changing the African landscape and revolutionising trade, business, communication, research, networking and other aspects of daily life. Yet a gulf is emerging between developed and developing countries with regards to access and use of IT thus creating a new development gap through the so-called digital divide.

In Sub-Saharan Africa in particular, local language content is key to bringing new users online, as many are not comfortable reading in English or French. Also the majority of international and locally developed content is hosted outside the country, typically overseas. This results in slow Internet speeds and higher access costs.

In response African countries like The Gambia seek to transform the digital divide into a digital opportunity and put in place strategies to promote the use of IT to boost efficiencies, productivity and service delivery in all sectors of the Gambian economy.

African businesses and companies realises the liberating potential of the new information technology for improving working procedures and profitability.

Africa leads the world in mobile adoption, which continues to offer the biggest cross-sectoral economic opportunities. Mobile payment networks, pioneered in East Africa, opened the wired, global economy to poor, unbanked city and rural dwellers.

To illustrate: Ethiopia set up a telephone hotline allowing small farmers immediate access to advice from agronomists, with over 3 million calls done in the first six months of the pilot programme.

Mobile is the area where Africa has pushed beyond the boundaries in the developed world, and African tech incubators are pushing to innovate.

Infrastructure Investment Opportunities In Africa

Missing across much of sub-Saharan Africa are the roads, rails, ports, airports, power grids and IT backbone needed to lift African economies. This lack of infrastructure investment hinders the growth of imports, exports, and regional business development across Africa.

Companies that can connect Africans and markets can prosper. Sub-Saharan Africa is plagued by power outages – almost 700 hours a year on average – sapping productivity, adding cost and leaving businesses captive to back-up and alternative power options.

Massive investment is leading to major upgrades and expansion at African ports and airports, but much of Africa’s growth potential depends on in-country and intra-African road, rail and air connections.

Roads and rail lines are sparse, decrepit and over-burdened. A lack of aviation agreements has limited intra-African air connections. Africa’s lack of efficient storage and distribution infrastructure hinders businesses, entrepreneurs and farmers. Up to 50% of African fruit and vegetables spoil before reaching markets.

There’s a soft infrastructure deficit, as well. Outside of South Africa, the data and information critical to decision-making by businesses is missing or hard to obtain – credit and risk information, market data, consumption patterns, you name it. Lessons from Dubai and Singapore tell us that once an infrastructure race is on in a rapidly expanding market, being the first-mover is a significant advantage for investors.

Business, Trade & Investment Opportunities In West Africa

The West African marlet has over 270 million consumers and offers real business opportunities for exporting companies looking to increase sales and expand into new and emerging markets.

We advise international businesses, companies and corporations on the procedures and processes for the profitable export, import,  marketing, sales and distribution of services, products and goods into West Africa

Our legal and business consultancy services on every aspect of importing, exporting, shipping and distributing into West African countries such as BeninBurkina FasoCameroonCape VerdeEquatorial GuineaGambiaGhanaGabonGuinea BissauGuinea ConakryIvory CoastLiberiaNigeriaSenegalSierra Leone and Togo.

Export Distribution, Sales & Marketing

We work with individuals, entrepreneurs, SMEs,  international companies and corporations to increase brand awareness, market share, sales and profits from exporting to West African markets.

Through our sales and distribution consulting services we will work hand in hand with your company, answer every question, and solve every problem you may encounter giving your company the confidence to expand successfully within the West African sub region.

Exporting to Africa? How We Can Help Your Company.

We provide the professional input, research, reporting and advice to ensure that the investor is fully aware and that risks are kept to a minimum. We also provide full supervision, reporting and accountability during the implementation of any particular project.

Exporting to Africa? How We Can Save You Time & Money

We advise on raising finance, formation of companies, registration of businesses for tax, social security etc, acquisition of land, buildings and other assets, immigration, visa & work permit difficulties, employment issues, drafting standard terms and conditions of business, dealing with commercial problems, contract disputes, mediation, power of attorney, court cases, process serving, enforcement of judgments, debt collecting, taxation of the business and its shareholders.

Import Export Sales & Trade Leads For West Africa

Do you have any questions about our imprting, exporting, shipping and distribution services to and from West Africa? Then please contact us directly

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Investment Research & Due Dilligence

We provide the professional input, research, reporting and advice to ensure that the investor is fully aware and that risks are kept to a minimum. We also provide full supervision, reporting and accountability during the implementation of any particular  investment project.

We advise on the procedures and processes for the profitable export, import, sales and distribution of products and goods including  supplier selection, sourcing trading partners, contract negotiation, favourable shipping terms, carrier and route selection, licensing, customs clearance, warehousing, sales and distribution, as well as any other area of concern for your company.

Advantages of Exporting To West African Markets

Market suitability. Some products might be more suited to certain overseas markets than others. This might perhaps best be illustrated in terms of luxury goods which the domestic market might not be able to afford but which might find a ready audience in more affluent locations.

Currency benefits. Changes in exchange rates can prove advantageous when selling to a customer against whose currency sterling is weak.

Protection against a downturn in the domestic market.

Protection in the event of world recession since it is unlikely that all countries will be equally effected.

Economies of scale from manufacturing in larger batches.

 

Disadvantages of Exporting To West African Markets

Sometimes higher costs of travelling abroad to obtain orders. High management fees, shipping charges, agent’s fees, etc., can sometimes increase the exporter’s prices to a level which makes goods and services uncompetitive in overseas markets.

Market unsuitability. Different cultures, customs and languages can all present problems to the exporter and can mean that a product and service suitable in the UK has virtually no market abroad.

Import rules and regulations vary between countries. Sometimes rules change rapidly and dramatically.

Shipping rules and regulations can prove complicated and represent a vast body of knowledge which the exporter will at least have to familiarise him or herself with.

Currency. That earlier advantage of a strong currency in exchange for a weak sterling might in alternative circumstances prove detrimental to the exporter.

 

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Helping Companies Export To The West African Market

The West African marlet has over 270 million consumers and offers real business opportunities for exporting companies looking to increase sales and expand into new and emerging markets. We advise international businesses, companies and corporations on the procedures and processes for the profitable export, import,  marketing, sales and distribution of services, products and goods into West Africa

We offer legal and business consultancy services on every aspect of importing, exporting, shipping and distributing into West African countries such as BeninBurkina FasoCameroonCape VerdeEquatorial GuineaGambiaGhanaGabonGuinea BissauGuinea ConakryIvory CoastLiberiaNigeriaSenegalSierra Leone and Togo.

Identifying Import Export Opportunities & Threats In West Africa

Our business consulting services will help you set up your West African importing or exporting operation properly from the start, can help you avoid delays, and will streamline your supply chain giving your company the edge you need to compete throughout the West African sub region

We can help you analyse the factors that provide te context for planning effective commercial investments and business strategies, and in particular the analysis of those factors peculiar to West Africa which give rise to opportunities and threats.

Once having made as reliable an assessment as possible of the suitability of your product or service to the markets in West Africa, then comes the decision as to exactly how marketing will take place. The range of possible options include: agents, distributors, selling direct, collaborative projects and trade shows

It Costs Nothing To Talk. So Let’s Talk

We offer consultancy services on every aspect of importing, exporting and distributing into the West African market, including supplier selection, sourcing trading partners, contract negotiation, favourable shipping terms, carrier and route selection, licensing, customs clearance, warehousing, sales and distribution, as well as any other area of concern for your company

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Start A Business In West Africa

With us as your West African trading partner, you will have a access to the latest business research and information and a wide range of import export and distribution services to assist in moving your goods around West Africa and beyond.

Our trading partners are our top priority and we are available 24/7 to answer your questions and solve problems before they cause delays. We will be happy to answer all of your questions, serve as your central contact in West Africa, and be available to assist you in any way possible.

Our team of commercial lawyers and attorneys advise manufacturers, importers, exporters, trade buyers, import export & shipping companies, overseas distributors, sales agents, suppliers and wholesalers with import export legal documents, trade & shipping contracts & cargo & freight forwarding insurance